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Journal of Serviceology

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Vol.1, No.1

Invited paper

Innovation in Service Ecosystems

Stephen L. Vargo, Heiko Wieland and Melissa Archpru Akaka

Vol.1, No.1, pp.1-5, 2016

ABSTRACT: We apply service-dominant (S-D) logic and its service-ecosystems perspective as a means for reconceptualizing innovation taking a broader and deeper perspective. More specifically, we argue that a service-ecosystems perspective enables researchers and managers to consider the interactions among a full range of actors and processes involved in value creation. This systemic perspective helps to shed light on the processes and practices that are foundational to the formation and re-formation of technologies and markets. Importantly, a service-ecosystems view broadens the scope of innovation to include the social structures (i.e., institutions) that guide and are guided by the actions and interactions among multiple actors.

Keywords: Innovation; Market Formation; Ecosystems; Institutions

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Original paper

FNS Model of Service as Value Co-creation in Design Processes

Hideyuki Nakashima, Haruyuki Fujii and Masaki Suwa

Vol.1, No.1, pp.6-14, 2016

ABSTRACT: We formalize a design process as a synthesis. One important phase of the process is utilization of the designed object, either it is concrete or abstract. This phase is a service provision. We define “X service” as a provision and utilization of X, where X is something or some system. Value co-creation by the provider and the user through use has been discussed in the society of Serviceology. We claim that the concept of co-creation also applies to design. We have been working on formalizing the process of design and synthesis, or constructive science, as FNS diagram. It is an infinite loop of generation, interaction (of the system) with the environment, analysis and scripting (and then back to generation). This loop is infinite in the sense that to design is never ending activity of making and improving a certain type of artifacts recursively towards a preferable situation even though each artifact has its lifetime. Service in its narrow sense corresponds to generation and interaction phase where a generated system is actually put into use. Service in its wider sense corresponds to the whole loop. When we take the definition of “design” to its widest meaning, service becomes an important part of a design process. Provision and utilization of designed system forms a twin FNS loops, one for the provider and the other for the user. Information technology (IT) plays an important role when we design an innovative service system. As an example, we report our design and implementation of Smart Access Vehicle System in Hakodate.

Keywords: Design, FNS-diagram, constructive methodology, value co-creation, serviceology

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